10 Best Mobile Advertising Tools For Promoting Your Business
It is beyond doubts that mobile advertising is one of the quickest and most effective channels of marketing.
In spite of the great marketing benefits it offers, mobile advertising is yet to be utilized by a segment of marketers who hardly know how much audience engagement can be tapped from mobile devices.
On any grounds, mobile advertising will surely promote business marketing since mobile phone users are very likely to come across banner ads when they browse websites or launch certain apps.
Oftentimes, such users either willingly or accidentally click on the ads, helping advertisers boost their ad campaigns.
While many advertisers spend less of their ad budgets on mobile advertising, more and more customers spend an ample portion of their time using mobile phones.
Interestingly, this turns out to mean that strategic advertisers can take advantage of mobile marketing in capturing the attention of many mobile customers.
In this article, you’ll be exposed to the 10 mobile advertising tools you can utilize in promoting your business.
10 Top Mobile ADVERTISING TOOLS
1) Tune
Tune is an efficient mobile advertising tool that monitors tons of mobile ad campaigns on a large number of publishers and platforms.
By providing a medium known as “Mobile Marketing Console’’, Tune helps you monitor important data and lets you realize the actual marketing channel generating the largest ROI for you.
Features
Attribution Analytics: Provides ease of evaluating the performance of your ad campaigns
Built-in Templates: Allows users to easily set up campaigns
SDK: Enables you to measure the campaign performance of multiple ads and tech partners
Multi-touch Attribution: Enables you to find out ad partner value throughout your conversion plan
2) Admob
Admob is a Google-established advertising tool and it does have great popularity across the web. In fact, dozens of app developers prefer it to many other mobile advertising tools you can find out there.
Besides its popularity, Admob is often recommended to both small and sizeable businesses.
More interestingly, it attracts thousands of potential customers on mobile devices and boosts marketing campaigns in the long run.
Features
Ad Unit Creation: Facilitates publishers’ creation, classification, and management of various ad units for display on sites
Ad Unit Bundling: Lets publishers set up ad unit packages that will reel in sales
Display Functionality: Provides details of entire product functionality for display advertising
Creative Preview: Lets users preview ad creative before being published
3) Tatango
Businesses use Tatango as an avenue for delivering SMS ad campaigns to customers via mobile devices.
Meanwhile, Tatango does have many of the effective features a business may require in carrying out fruitful marketing campaigns.
Some of these features include essential software apps and the provision of shortcodes needed for doling out mass messages.
Features
Messaging Analytics: Great for easily monitoring the successful delivery of every text message users send to subscribers
Tatango Developer API: Allows users to conveniently combine existing app or software with Tatango’s text message marketing software
Merge Tags: Tatango merge tags are integrated with text messages to enable users to customize every marketing text message sent to subscribers
Subscriber Analytics: Tatango provides user-oriented subscriber graphing tools for monitoring subscriber trends
4) Yelp
People fondly resort to Yelp when they are in search of nightlife events, amusement centers, restaurants, and related fun places.
With this, Yelp has become a must-have tool for businesses to optimize their mobile advertisements.
Interestingly, more than 70 million unique visitors are recorded on Yelp on a monthly basis and this makes the platform a guaranteed opportunity for a business to capture thousands of potential customers.
Features
iOS Updates: An amazing Yelp feature for sharing businesses recently viewed in Messages as well as making reservations in Apple Maps
Yelp Reservations: A great in-app feature for Yelp users to easily request reservations
Bookmark Collections: Lets you create a comprehensive list of the businesses and destinations you wish to visit probably during your next holiday
5) Adjust
If you’re keen to meet your advertising goals of finding out the ROI of various ad campaigns, Adjust is the advertising tool you definitely require.
By the way, the tool enables you to optimize your marketing strategies by making sure you realize your customers’ location and the actual time they receive notifications about your products.
Features
Mobile Ad Fraud Prevention: This prevents Adjust users from being robbed of their advertising budgets by individuals who trigger fake installs, clicks, impressions, etc.
Create Audience Segments: This is an important Adjust feature that facilitates the organization of customers into segments; hence marketers can easily distinguish between old and new app users
Mobile App Attribution: Enables marketers to monitor where their customers are going, hence helping them know the contents that generate conversion
6) AppsFlyer
In specific cases, AppsFlyer performs a function typical of what Tune does. It, therefore, gives you a clear and detailed awareness of your mobile ads.
Interestingly, AppsFlyer could be your perfect choice especially if you’re thinking about marketing a specified app of yours.
What more? AppsFlyer provides you real-time business data which often involves clicks, tracking ability, installs and conversion rates.
Features
NativeTrack: Helps AppsFlyer users determine the actual Attribution generated
Connecting Other Channels to Mobile: AppsFlyer uses In-App Events (API) in receiving engagements from other channels
Measuring and Attributing Omni-Channel Engagement in a Mobile: Through its Omni-channel, AppsFlyer enables marketers to foster strong mobile connections with customers
Calculating ROI for Mobile App Marketing: AppsFlyer enables users to assess the revenue generated via mobile ad and app engagement
7) Sponsored Page Ads
Sponsored page ads come as effective ads that will potentially reach a large number of users on desktop and mobile devices.
Prettily, you could share a post to the Facebook page of your business and since Facebook allows you to manage it as an ad, you could make it reach scores of people whether they’re your direct Facebook followers or not.
8) Facebook Mobile Ads
Facebook is overly famous, hence the reason why it should come as a top priority among other mobile advertising tools.
Outrightly, it’s beyond doubt that over 50% of Facebook account holders use Facebook on their mobile devices.
Thinking about why you should use Facebook in running mobile ads?
One more advantage of this is that mobile ads have much higher click-through rates than ads on desktops.
Features
The “Carousel Ad’’ Format: Allows advertisers to showcase several images, about 10 images/videos, and links in a single ad.
The “Call Now” Button: An exciting Mobile Ads feature that lets customers get in touch with your business right from their news feed once they click a button
The Facebook Pixel: Lets you do several essential things such as optimization of ads and targeting, measurement of conversions and finding out your visitors who are Facebook users
9) Kiip
Through Kiip, businesses have got the awesome chance to optimize their mobile ads and widen their customer base.
Meanwhile, the advertising tool makes it convenient for businesses to capitalize on “moment of happiness’’ to reach out to delighted customers and eventually promote ads.
10) Promoted Posts
Promoted posts are a usable channel for a business to deliver mobile ad campaigns to its social media fans. In function, they’re a bit identical to sponsored page ads.
However, the only downside (in relation to sponsored page ads) is that promoted posts are restricted to your network of Facebook fans i.e. they may not be distributed to people who do not belong to your Facebook fan network.
Features
Ads Manager: Promoted posts are created via the Facebook Ads Manager which lets you track the performance of your ads.
Bidding Models: Promoted posts allow you to use Facebook bidding models in bidding for various things including website conversions and page post engagement
Page Post Engagement: Includes various options such as targeting promoted posts at specific audiences
Conclusion
A fairly large number of businesses are yet to exploit the huge marketing potentials which mobile marketing offers.
However still, this doesn’t becloud the fact that mobile marketing is a favorable marketing segment you could use in advertising any sort of business and get it in front of a huge audience.
By leveraging any or some of the aforementioned marketing tools with your business ad campaign, you could luckily join the bandwagon of shrewd advertisers who rake in huge benefits through mobile marketing.