A Guide to Dynamic Creative Ads
It is not so much about how adverts look, but more about the content that it serves online.
As you will see, dynamic creative can be used to a greater effect to increase acquisition and ROI. But first, let us have a look at its basic definition.
What Is Dynamic Creative?
The term dynamic creative is used a lot in digital marketing circles and is just a simple term that refers to personalized content.
Dynamic adverts are created in real-time when ad requests are sent to a server and pull different creative elements that are based on the user, environment and several other factors.
From recent web searches to specific locations or one’s history of recently visited pages, ads using dynamic creative serve content based on a customer’s search behavior.
How Does It Work?
When thinking of dynamic creative, look at it as a matchmaker suggest Mighty Social. The content it serves is based on the things you like and sometimes the those that you dislike.
The more a person shops around for specific services or products, the more it’ll tailor their ads, so they see more of what they are searching for in their search results.
To do this, dynamic creative uses cookies, time of day, geographic location, the day of the week, tracking data and other factors so it can build an ad that is targeted at website visitors.
Although some of the ads it offers are alike, the ones you get to see are tailored to meet your specific needs.
It is worth noting that your ad experience will be entirely different from that of a person living right next door and who’s on the same site you are on since they’ve been searching and looking for various products and services.
What is more, people living in different parts of the world or country will see different pieces of creative ads based on their local events and surroundings.
Dynamic creative is very flexible that it can sometimes be very startling since the ads it may present may make you go like “Whoa! This is exactly what I was looking for, how did they even know?”
Examples of Dynamic Creative
It is summer, and you are planning to go on a vacation. You use the sites you always visit to look for the best holiday deals and are probably searching for few new clothes for your trip.
As you are browsing, dynamic ads will be offered that address most of these needs.
Through the data collected, the real-time automation program will know that you are actively searching for vacation options and related items.
Within a short period, you will start receiving ads for sunscreen, power converters, hotels, suitcases, and footwear.
Smart shoemakers can use this data to target you with particular types of shoes and footwear.
You aren’t going to see adverts for running shoes or work boots. However, if you cancel your search for vacation deals and start looking for wedding invites, flowers, and tuxedo rentals, the ads you see will change.
Instead of vacation-related items like beach footwear, you will begin to see more formal shoe options.
Dynamic creative works like some sort of reverse chameleon that tailors the results you get so you see the most eye-catching and most relevant options.
At the same time, some brands jump right into the action. If you, for instance, you are planning to attend a wedding, you will be served ads from stores that specialize in household gifts, greeting card companies, and jewelers.
Whatever it is you are searching for, dynamic creative will usually have an answer for you.
It is a great way for brands and manufacturers to increase their conversions and click-through rates by serving searchers the most relevant content.
The Benefits of Using Dynamic Creative
Today’s online marketplace is quite cluttered. Very cluttered. If advertisers want to capture the attention of their consumers, the message they send the must connect with them.
If this connection can be more personal, the chances of consumers reacting to it are much greater. Just imagine a banner ad that has your name on it- it would certainly catch your attention.
Of course, that is almost impossible, but based on the things that you are looking for, dynamic creative can provide you with ads that reflect on your current interests.
This will increase conversion and click-through rates.