5 Tips On How To Attract More Visitors To Your Site By Improving Its Design
Websites are more than just static marketing solutions. Every online business owner recognizes the importance of website design and optimization.
The success of your website is determined by
- user experience,
- functionality, and
- the relevance of content.
If you can balance high-performing content with the ultimate user experience, your web pages will attract more visitors while increasing your conversion rate.
Website design has the potential to drive sales and grow your brand by generating more organic traffic.
Technological advancements in the web design sector spearhead trends that you ought to keep up with as markets develop and evolve.
The industry has numerous web design ideas based on emerging trends that you can utilize to design, develop, and optimize a fully-functional website.
Featuring dynamic design elements in your business’s website will motivate user interactivity. Numerous strategies are ever-evolving to suit the aggressive digital landscape.
The technical nitty-gritty of web design may seem like a task best left to the professionals. But this is a common misconception.
If you own a website for your business, it is possible to improve the design of your web pages by yourself.
We are living in the age of technological revolution, which means we should expect innovation to streamline digital marketing trends globally.
And if you are interested here you can find lists of solutions to help you keep abreast of these changes.
For instance, you will access updated material that recommends the best website builders offering the best templates, features, and payment plans.
Before we look at how you can implement such changes on your website to attract more visitors and drive growth, let us see the top five web design trends that are guaranteed to keep you ahead of the competition.
Web Design Trends To Help Attract More Organic Traffic To Your Website
1) Illustrations
Whoever said that human beings are visual creatures couldn’t have been more accurate.
Science reveals that people are more than 50% more likely to engage with a site that features illustration.
The human brain processes visual elements more than texts. Therefore, incorporate illustrations like icons and photos to grab the attention of users.
Visual aids, when utilized appropriately in web design will also help convey your message, building brand awareness.
Make use of consumer education resources to learn how to make use of modern-day illustrative elements like hand-drawn designs.
2) Unconventional typography
The typography of a website works in distinct ways when it comes to attracting viable leads.
Whether you run an e-commerce store, a personal site, or blog, your website needs to be typographically unique.
The digital sphere is highly competitive, therefore, you cannot forgo such design elements during the development stage of your website.
Typographical elements like bold fonts with untypical spacing and sizing, full-screen forms, ultra-minimalistic components, and dark mode interfaces with bright-colored aesthetics.
The type of typography you choose defines the user-friendliness of your online platform as it encourages easier navigation.
Vintage-style typography is also an emerging trend you can make use of.
3) Immersive 3D elements
We can create a greater sense of realism by combining 3D imagery with a well-thought color scheme.
They add an element of depth and dimension to screens.
4) Top programming languages
Keep up with the times and know the top programming languages currently used by website builders.
The most commonly used are Java and Python, although there are several others like JavaScript, Swift, Scala, and Go.
5 Ways To Implement Changes On Your Website’s Design To Attract More Customers
1) Conduct research
Check your competition. What are they doing differently to succeed in their respective fields?
How do their websites differ from yours?
Such insight helps you establish what you can retain on the site and what needs to go.
2) Plan ahead
After you establish that your website requires a makeover, trace your steps back to understand the customer’s journey.
Place yourself in their shoes and work your way from the moment they visit your website to the time they become a client.
Which pages and content are they likely to view?
And are there components that increase the chances of conversions?
This information allows you to come up with a strategy to help direct your design plan.
3) Learn the basics of web design
Since you plan to implement changes in the design of your website by yourself, it is essential that you are adept with the fundamentals of web design.
For instance, you have to learn the programming language you will be using to recreate your website.
You also have to know how to incorporate the various features to optimize the site, making it a lure for Internet users.
4) Go for simplicity
The website structure should be easy to navigate through. Therefore, avoid unnecessary elements like irrelevant banners and widgets.
This also effectively reduces the amount of time visitors use to find whatever they are looking for on your site, which leads to more successful conversions.
When a user has to spend a lot of time making decisions prompted by numerous calls to action, the chances of them ditching your site in favor of your competitor’s are higher.
Include attractive testimonials and contact information to enhance the credibility of your website.
Internet users are a very skeptical bunch, and such data works to increase their interest and trust.
5) Optimize for mobile
The use of mobile phones to reach bigger decisions is rapidly increasing. This means websites that are optimized for mobile use are preferred.
Therefore, check out some high-ranked mobile-friendly websites to understand how they are able to design and maintain a coherent mobile experience for visitors.
Food For Thought
A website’s design impacts a visitor’s decision on whether to trust your brand or not.
Startups, small business owners, and established enterprises can benefit from well-designed web pages.
The five tips mentioned above shape the user’s experience and directly contribute to the likeliness of conversion, which skyrockets your profits.