Top 19 Benefits of Email Marketing
Most people make use of their email every day – regularly checking their inbox for new emails at every point in time: be it at work, or at home.
According to a study from Adobe, it is estimated that people spend about 6.4 hours a day reading through their emails.
This gives credence to the fact that you can use email marketing as a dependable form of communication between your business and customers.
It is also a cost-effective way of connecting to your customers at there preferred meeting point – their inbox.
Aside from finding new customers and growing your business, there are a lot of other benefits that you can gain from email marketing, as a smart solution for effective communication.
Why email marketing works
Email marketing is one of the easiest and most effective ways of letting your customers know that you value them.
It is also one of the few online marketing channels that allow businesses to keep close personal contact with their customers on a regular basis.
Using simple phrases such as “We are glad to have you onboard,” or a jolly message such as, “Thank you for joining the winning team,” or a sincere “Happy Birthday” in the emails you send out can go a long way in building a lasting relationship with customers.
Bearing in mind that the more you value your audience in your conversations with them, the more they are more likely to engage in your Call to Actions(CTA) or links.
According to different studies:
- By 2023, more than 4.3 billion people will make use of emails and will check it an average of 20 times a day.
- Businesses can expect an average return of $38 for every $1 they spend on email marketing.
Benefits of email marketing
With the helping hand of one of the best ways of connecting to your subscribers, you can definitely see the several benefits of drafting out the perfect email marketing strategy for your business:
1) Encourages you to build credibility
Most subscribers will delete emails when they receive such from an unknown sender or an email with a suspicious subject.
Although, for some subscribers, that emoji or phrase you include in your subject line will build a level of trust while for others, it is the other way around.
This is where the need for you to suit your content according to your subscriber’s preferences come in. Credibility is all about permission-based marketing.
Creating an email list based on the approval of the subscribers ensures that the subscribers are aware beforehand which emails or newsletters they are signing up for, and how frequent you will be sending those emails.
Getting their approval simply entails including a checkbox at your website for users who want to opt-in to your email list.
2) Improves your brand recognition
This is one of the most crucial benefits of email marketing. Your emails will publicize your brand within the right circles.
Email marketing gives you a direct means to the email inboxes of your subscribers, and once you start creating email contents for your subscribers, you will have an advantage over your competitors.
You could also use your email to get feedback from your subscribers and ultimately improve your brand.
Asking questions such as:
- Are customers happy with the content you’re providing?
- Would they like to learn something different?
- Are your contents engaging enough?
will help to improve your already existing marketing strategy in the bid to grow your brand.
So, start a discussion within your messages, get involved and engaged with your subscribers and you will know how to drive your brand forward.
3) Easy to get started with
Another advantage of email marketing is that it is actually easy to get started on. With a variety of templates and tools at your disposal, you can easily set up your first marketing campaign in a jiffy.
Also, email automation tools make it easy for one to set up drip campaigns that send certain messages to certain individual actions.
4) Increase your abandoned cart conversions
Abandoned carts are created when buyers visit your site, place products in their carts, and leave without making a purchase on them.
This usually happens if the buyers are busy with something else at that moment or want to take time to think about their purchase.
Re-engaging your customers through automated email messages can be a solution to this, encouraging them to come back to your site and make their final purchases.
5) Targeted and personalized messages
Email marketing allows you to personalize your messages, contents, and offerings to reach the target audience at the right moment.
In achieving this, divide your email list into different groups, sorting each and every email addresses into groups in accordance with their needs and preferences.
Thus, making the task of sending personalized contents to each group a lot easier.
Your email subscribers are more likely to respond to contents that seem to be specially written for them.
Therefore, you need to ensure that your emails are always engaging without missing the touch of individuality by adjusting them to different categories of audiences.
6) Boosts your sales
With email marketing, you can easily entice your customers to make purchases in the following ways:
- Display additional products that are often purchased by other customers alongside the recently purchased items.
- Display a list of products that are similar to the customer’s past purchases.
- Make a special offer, discount or coupon for future purchases.
Customers tend to react positively when they get a newsletter or an email that informs them of an important product similar to their previous purchases.
This works best when there is an important ongoing promo.
7) Increased traffic to your website
By including your website content links in the outbound emails, you get to increase the number of people that visit your site.
Also, if you have a great email campaign, you can easily attract subscribers to interact with the content (blog posts, articles) placed on your site.
In cases where you make use of Call To Action in your emails, you could make use of a colorful button to represent it, as it makes it easier for viewers to notice the CTA and make their way back to your site.
Including social media sharing buttons in any content you send through emails tend to encourage subscribers to also share on their social media profiles.
8) Stronger customer relationship
Subscribers and customers tend to appreciate good messages, one specially crafted with them in mind.
It’s hardly possible to connect with all your subscribers on phone, but email marketing serves as the new connection, the bridge between you and your subscribers.
Through this reliable and valuable channel, you can easily inform your customers on the topics that matter to them the most. Setting up a drip campaign can help the process.
Drip campaigns as the name implies, are programs that gradually send emails to buyers concerning a piece of important information, products, or tips.
They are like the emails you receive from online shopping platforms like Amazon, even when you didn’t purchase anything.
9) Real-time interaction with your customers
Email marketing is the perfect channel for sending timely messages to your email subscribers, thereby communicating with your customers and leads in real-time.
This is unlike other marketing channels such as billboards ads, flyers, or television commercials that have no means of feedback.
10) Optimize your budget
Two factors, time and budget, are limits that can affect any small business.
Every means of marketing utilized by small businesses including designing, printing, or mailing services have to be paid for.
One of the many advantages of email marketing is its proficient use of time and money.
Designing and making use of a professional email marketing campaign does not cost time and money, and it isn’t complex.
It is relatively inexpensive when compared to other traditional methods of marketing such as the print media and direct mail.
Advantages of Email Marketing
11) Establish authority
Your contents are one of the most valuable marketing tools that you can use to build other areas of your marketing strategy.
If your subscribers love what they see from you, they will sign up to see more great contents from you.
Establish your position among your competitors and prove your business as an authority among them by using email to drive the upsurge.
12) Learn what works
With email marketing, you can look and monitor the number of people who are opening, reading, and clicking through your links, contents, and emails.
A good open rate tells you that your business brand is well known and trusted among your target audience.
The level of significance of the subject and “From name” of your emails affect the decisions of your audiences to open your emails.
The Click-through-rate (CTR) is another metrics that give you an idea of how many of your subscribers actually clicked opened the links in your emails – the normal rate across most industries is 7%.
These email conversion rates are important metrics that tell you the performance of the Call To Actions in your emails, and how successful your email marketing campaigns have been.
As you continue to make modifications to your contents, messages, offers, and links, you can still track the success of each marketing strategy and see which one brings the best results to your business.
13) Build excitement
Make use of your email marketing campaign to deliver the message to your customers that they are special and important to your business.
Whether you are giving your customers an idea of a new product or a reward for being loyal customers, they all love a nice deal.
As a small business, rewarding your subscribers in every little way not only builds a level of excitement, you also get to accelerate your market goals and make your subscribers happy.
14) Optimize your contents easily
Identify the contents and messaging that best fits your audience and improve them for better results with email marketing.
Easily develop an effective strategy for connecting to your audience segments through list segmenting, demographic targeting, and testing.
Once you are able to discover the right contents for your messages, you will be able to optimize open rates and conversions.
15) It fits easily into other marketing channels
Email marketing is one of the marketing channels that easily integrates with the others in its pack.
For example, you could make use of email marketing to promote a social media contest and boost several of your social media posts, thus helping you to generate more traffic to your site.
16) It offers a variety
Email marketing provides a more versatile marketing channel for communicating with your customers.
Allowing you to send videos, attachments, and links to your subscribers outside of the normal texts and images that define some other marketing channels.
17) Unlimited characters
An email has no character limits, unlike the social media platforms and ads that limit the number of characters you are allowed to use in your messaging.
This means that you can take advantage of the chance to present a longer message that is in-depth and focused
When drafting your content, it is crucial that you deliberate on the purpose of the email, bearing in mind that you have more character space than other marketing channels.
18) Stay on top of your subscribers’ minds
Communicate easily and frequently with your subscribers through email marketing.
Staying on top of their minds with new conversations, and periodical reminders of the value your business renders.
This is an activity you must do in order to build and sustain a successful business. It is a great way of keeping in touch with your customers while working on potential ones.
19) Contents on email marketing are shareable
Including social media and email share buttons in your email messages allow viewers to read your contents easily, and to quickly share their favorite email contents to their family and friends.
This not only helps increase traffic to your site but also bring new potential customers to your business.