7 Tips For Effective Pay Per Click Advertising
We live in the information age and almost everyone nowadays uses the internet to avail products, services, and information about almost anything.
Smart business owners already know this and have taken advantage of this massive platform to promote their businesses.
If you are not doing this as well, then you are losing business to your competitors. So, how do you get your business noticed online?
Well, there are numerous ways to do that, but Pay-Per-Click or PPC is one of the best ways to achieve substantial results.
In this read, we are going to show how you can take advantage of PPC and gain an edge in your industry.
Table of Contents
First, what is PPC Advertising?
PPC advertising is ideally known as sponsored links prominent in the search engines.
In order to get listed, you need to bid against other companies for keywords and search terms that are relevant to what you offer.
However, you only pay when a person clicks your advert. The more you bid the higher the chances of appearing higher in the sponsored links position.
Now that we’ve got that out of the way, here are seven tips to help make sure your pay-per-click advertising efforts produce a solid return on investment.
⇒ Have a Goal
What do you wish to achieve with a PPC campaign? Maybe you are selling a product, service and want to drive traffic to your site or perhaps you want people to subscribe to your newsletter.
It’s important to be clear and concise about why you’re engaging a PPC campaign as it will help you pick the right keywords and create a persuasive ad.
⇒ Choose a Search Engine
The most popular search engines are Bing, Yahoo, and Google and these will present your ads to the biggest audiences.
Simply sign up for Bing Ads, Yahoo Gemini, and Google AdWords and follow their instructions to launch your PPC campaign.
The best thing with these search engines is that they give you the option to restrict your ad geographically so that it only appears to people in your area.
⇒ Choose the Keywords You Want to Advertise For
The search terms or keywords you bid on should reflect what your potential audience will type in the search engines when searching for your product, service or company. It is imperative that you be specific.
So, if you’re a small construction company in Florida, do not bid for ‘Small Construction Company’. Try something like ‘Home Reconstruction Florida’, Home Extensions Florida’ and such.
You can experiment with various key terms using product codes, abbreviations, and everyday language. You can also use tools like the Google Keyword Planner to see the competition of your chosen keywords.
⇒ Set a Budget
It is also imperative that decide what you’re willing to pay for your keywords, keeping in mind that the prices will depend on the level of competition in your niche.
If you usually spend 10% of the retail price of your product on marketing, then stick to this strategy and utilize conversion rates to determine how much you’ll need to pay per click.
For instance, if you sell your products for £200 and normally spend £20 on marketing for each product you sell, and your conversion rates show that a sale normally appears after ten visits, then spend £2 per click.
⇒ Track Your Prospects Actions and Optimize
As mentioned earlier, you will want to experiment with various keywords, methods, and budgets in order to discover which approach gives the best results.
However, keep in mind that driving traffic to your website isn’t the ultimate goal. You need to ensure that visitors are buying, making inquiries or subscribing.
As such, you may want to remove the terms that cost a lot and do not generate sales.
It’s important that you also track where the visitors came from and how they interact with your website and use that information to tweak your campaign and offer an experience that will lead to better sales.
You can make this easier by using Google Ads automation with ready built Adwords scripts.
⇒ Write a Persuasive Ad
One of the best tricks to getting more traffic and sales is by writing an excellent ad. Your link will be accompanied by a small advert, with a small amount of text.
You should focus on giving your potential clients information that will make them interesting in checking out what you have to offer.
⇒ Make it Easy for The Prospect
You should direct your prospects to a landing page that’s relevant to your ad, instead of taking them to the site’s homepage.
Make it as easy as possible for potential customers to take the next step, be it a sale, an inquiry or subscription.
Nobody usually has the patience to stick around a site that doesn’t seem to direct them to what they were interested in at the first place.