Tips for Entrepreneurs: 3 Ways to Raise Awareness About Your Company

Creating awareness for a new brand or company can be a challenge, depending on your sector.

In services that are built on trust, having a strong brand awareness is essential if you want your customers to recognize you and eventually consider using your services.

Building a brand is more than just marketing, it’s forming a positive link between your audience and your brand.

If you want to create brand awareness for your company, however, you’ll have to be ready to use as many channels as possible if you want to really seep into the consciousness of your target audience.

Here are a few techniques you can use to build brand awareness.

1# Sponsor an Event

There’s a reason why so many businesses associate themselves with humanitarian causes or become sponsors for teams or special events.

While in many cases it’s because the cause actually aligns with their brand identity, they also know that they will get a lot of visibility this way and create a positive connection with the brand.

One of the things you could do is sponsor a sporting event in your community and give the proceedings to a charity.

For instance, you could throw a baseball game between local firemen and members of your team.

You could also have food and entertainment, as well as a few kiosks or an air-conditioned tent area with refreshments.

This could be a great opportunity to offer promotional items like custom lapel pins for the event.

If the lapel pins look great and people love the event, then they will continue wearing them, which will attract the attention of their friends and family and build awareness for your brand this way.

If you’re looking for a supplier that can create beautiful custom lapel pins for your event, you’ll find them at Lapel Pin Superstore.

2# Work with Influencers

Influencers can be a very powerful tool if you’re trying to build brand awareness online.

What makes them so powerful is that they already have an audience of people who trust them and will trust your product if the influencer actually likes it.

The first thing you should do is try to connect with the influencer online. But you shouldn’t try to contact them directly through their inbox since big influencers are flooded with these types of requests every day.

What you should do is try to become part of their community and get active. This could be through their blog, YouTube channel, or any social media channel.

Make sure that you make your brand and name visible and try to interact with them and other members with meaningful comments and insight.

If you start building a rapport and they start recognizing you, they might be more inclined to help and work with you.

3# Use the Power of Guest Blogging

Another way to position yourself as an expert in your niche is to use guest blogging to your advantage.

Guest blogging on blogs closely related to your niche will allow you to showcase your expertise and build awareness for your services and products.

Focus on providing highly valuable content without necessarily pushing your business. Instead, let them come to you naturally.

This will not only allow you to build a trusting relationship with them but will also help you improve your performance in search engines and boost brand awareness even more.


Building awareness about your brand is all about diversifying your marketing efforts and focusing on giving value first and foremost.

This way, you’ll be able to create a positive image for your company and increase trust while building a loyal customer base.